Mapping Digital Exclusion with Data

Using data to develop an interactive demographic map of user needs to tackle digital exclusion in London.

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Status: Live


Barnet, Brent, Kensington and Chelsea, Southwark and Westminster have come together to map digital exclusion across London.

The collaboration has built a publicly available map on the London DataStore that can help boroughs identify areas of digital exclusion, the key groups affected, and the types of needs they may have.

The map is published alongside a toolkit and methodology to enable other boroughs to understand the mapping and validation process and replicate the analysis for their own local geographies. Accompanying quantitative and qualitative research enables users to use the map to understand the spatial distribution of digital exclusion and the types of interventions that are required to support the specific needs of the digitally excluded people identified.

We work in the open and welcome your comments, feedback and scrutiny. Please do feel free to let us know your thoughts about our ongoing work on this project by contacting Jay

The project was funded as part of  LOTI Covid Innovation Fund, which allocated £150K from LOTI’s budget to help boroughs work together to address Covid-related challenges. Our aim was to fund two projects, with half the money going towards an idea that involves making smarter use of data, and the other for a digitally-enabled initiative. For more details on the Fund, please read this blog.




London Digital Exclusion Personas

Pack of 24 personas of digitally excluded individuals, created by London boroughs as part of LOTI's mapping digital exclusion project.

Project Timeline


Deliverables Show and Tell + Workshop

With most of the project deliverables now live the project group gave a talk through of the main outputs. We also held a feedback workshop to discuss how the map and research insights could be used accross London. Read the full summary of the workshop outputs.


Mapping Digital Exclusion in London Toolkit

This toolkit complements the LOTI Digital Exclusion map to support organisations to draw insights from the map to support key local authority stakeholders and partners to leverage existing and new innovative initiatives.

Mapping Digital Exclusion In London LOTI Toolkit

LOTI Digital Exclusion Map


LOTI Digital Exclusion Map

The LOTI Digital Exclusion map was developed using multiple publicly available datasets selected by the project boroughs and compiled by the Greater London Authority (GLA). It is a potential starting point for digital inclusion leads and service developers looking to develop an evidence-led picture of digital exclusion challenges.


LOTI Digital Exclusion Personas Bank

A summary of personas significantly impacted by digital exclusion – the result of a series of interviews with residents to better understand how digital exclusion is experienced and the range of and extent of help required to enable residents to become more digitally included.


Pan London Digital Inclusion Personas.pptx


Digital Inclusion User Research Show and Tell

Summary of the qualitative research conducted with residents in Barnet, Brent and Southwark seeking to understand details of the impact of digital inclusion interventions amongst the key groups identified as part of the wider DI mapping work.


Data Ethics Board Presentation

As part of the projects data ethics approach we presented our project to Brent’s Data Ethics Board for scrutiny. We expect the Board to provide written feedback next week.

Data Limitations

Digital Exclusion Map Prototype V3


Pan London Digital Exclusion Map: 3rd Iteration

View the latest version of the Pan London Digital Exclusion map. The map continues to be a work in progress as the project group decide which data sets best describe digital exclusion across London. You can find a full list of data sets we are exploring here.


LOTI Show and Tell – 12 May 2021

In this show and tell, the joint project team from the London boroughs of Barnet, Brent, Kensington and Chelsea, Southwark and Westminster share the latest on their work to use data to understand the distribution and scale of digital exclusion in London.

GDS Data Ethics Framework


Data Ethics Framework

The project will consider if the data we’re using and the insights that are drawn from it will have a positive or negative impact on individuals and communities.

The project the partners have selected to use the GDS Data Ethics Framework to support this process and findings will be presented to Brent’s Data Ethics Board for feedback.


Detailed Deliverables Agreed

  1. Public Map of Digital Exclusion across London
  2. Mapping Methodology
  3. ‘Phase 2’ Quantitative Analysis in to softer aspects of digital exclusion

4. Qualitative research into interventions for key groups

5. Digital Inclusion Persona Bank

6. Digital Exclusion Mapping Toolkit – how to map digital inclusion and what the data can tell you about the spatial distribution and needs of key groups and personas


Prototype Digital Exclusion Map

With support from the GLA’s City Data team the project group reviewed a first iteration of digital exclusion map for London. Identifying additional data sets that will be required to provide a deeper understanding of the spatial distribution of digital exclusion in London.


Persona Validation Begins

Barnet, Brent, RBKC and Southwark are conducting  validation workshops with service leads to determine the applicability of the bank of 20 personas previously developed by WCC. Where gaps are identified new personas will be created to build a bank of Digital Exclusion personas for use across London.

CIF DATA Project Kick Off Meeting


Project Kick-Off Meeting

Convened members from all the boroughs involved in this collaboration to discuss roles and responsibilities, the communications plan and next steps.

Project Kick-off